Women's Fashion › Dresses

Name: Women's Fashion visibility in AI shopping
Creator: AEOsome
License: https://aeosome.com/terms-and-conditions

How often each store appears when shoppers ask buyer-intent questions in this category. 3778 query-checks · US · February 2026.

ChatGPTPerplexity · soonGoogle AI Mode · soonCopilot · soon

Showing 100 of 1,271 stores

Brand Marketplace

Stores by visibility
#	Store	Type		Share of query-checks
1	Luluslulus.com · brand	brand	31.6%	1194 / 3778	3.9
2	Macy'smacys.com · marketplace	marketplace	28.2%	1064 / 3778	4.1
3	Etsyetsy.com · marketplace	marketplace	25.3%	957 / 3778	5.6
4	Petal & Puppetalandpup.com · brand	brand	24.6%	928 / 3778	3.5
5	Nordstromnordstrom.com · marketplace	marketplace	23.5%	887 / 3778	3.9
6	Walmartwalmart.com · marketplace	marketplace	18.4%	697 / 3778	4.0
7	Fashion Novafashionnova.com · brand	brand	17.3%	654 / 3778	4.8
8	Old Navyoldnavy.gap.com · brand	brand	15.7%	593 / 3778	3.4
9	Kohl'skohls.com · marketplace	marketplace	15.0%	566 / 3778	4.9
10	Quincequince.com · brand	brand	14.3%	540 / 3778	1.8
11	LOFTloft.com · brand	brand	13.9%	525 / 3778	4.6
12	Ann Tayloranntaylor.com · brand	brand	13.8%	523 / 3778	4.3
13	Abercrombie & Fitchabercrombie.com · brand	brand	13.2%	497 / 3778	3.9
14	H&Mwww2.hm.com · brand	brand	11.5%	435 / 3778	4.6
15	Expressexpress.com · brand	brand	10.0%	378 / 3778	4.1
16	Windsorwindsorstore.com · brand	brand	9.8%	370 / 3778	4.5
17	Baltic Bornbalticborn.com · brand	brand	9.6%	363 / 3778	4.5
18	Dillard'sdillards.com · marketplace	marketplace	9.2%	346 / 3778	4.1
19	Gapgap.com · brand	brand	8.9%	338 / 3778	4.1
20	Ever-Prettyever-pretty.com · brand	brand	8.6%	326 / 3778	4.2
21	Cupshecupshe.com · brand	brand	7.7%	291 / 3778	4.9
22	Adrianna Papelladriannapapell.com · brand	brand	7.5%	282 / 3778	3.5
23	Targettarget.com · marketplace	marketplace	7.2%	271 / 3778	4.3
24	American Eagleae.com · brand	brand	6.4%	243 / 3778	4.6
25	Donna Karandonnakaran.com · brand	brand	6.1%	232 / 3778	4.5
26	Anthropologieanthropologie.com · brand	brand	5.5%	208 / 3778	3.9
27	ASOSasos.com · marketplace	marketplace	5.4%	204 / 3778	4.4
28	Bloomingdale'sbloomingdales.com · marketplace	marketplace	5.3%	202 / 3778	4.0
29	Oh Pollyus.ohpolly.com · brand	brand	5.2%	195 / 3778	2.7
30	Rihoasrihoas.com · brand	brand	4.9%	186 / 3778	5.1
31	Cidershopcider.com · brand	brand	4.9%	185 / 3778	5.2
32	MESHKImeshki.us · brand	brand	4.2%	158 / 3778	3.2
33	JCPenneyjcpenney.com · marketplace	marketplace	4.2%	157 / 3778	4.8
34	Bodenus.boden.com · brand	brand	4.1%	156 / 3778	4.0
35	White House Black Marketwhitehouseblackmarket.com · brand	brand	4.0%	152 / 3778	4.4
36	eBayebay.com · marketplace	marketplace	3.5%	133 / 3778	4.6
37	Talbotstalbots.com · brand	brand	3.5%	132 / 3778	4.8
38	Lands' Endlandsend.com · brand	brand	3.4%	129 / 3778	4.5
39	Belkbelk.com · marketplace	marketplace	3.2%	122 / 3778	4.9
40	Boston Properbostonproper.com · brand	brand	3.0%	114 / 3778	4.6
41	Free Peoplefreepeople.com · brand	brand	3.0%	114 / 3778	4.5
42	boohoous.boohoo.com · marketplace	marketplace	3.0%	113 / 3778	4.8
43	Princess Pollyus.princesspolly.com · brand	brand	3.0%	113 / 3778	4.0
44	Poshmarkposhmark.com · marketplace	marketplace	2.9%	108 / 3778	4.3
45	Azazieazazie.com · brand	brand	2.8%	105 / 3778	4.2
46	Banana Republicbananarepublic.gap.com · brand	brand	2.8%	105 / 3778	4.2
47	Mangoshop.mango.com · brand	brand	2.8%	104 / 3778	4.7
48	J.Crewjcrew.com · brand	brand	2.7%	102 / 3778	4.0
49	David's Bridaldavidsbridal.com · brand	brand	2.6%	98 / 3778	4.5
50	Macduggalmacduggal.com · brand	brand	2.4%	92 / 3778	4.6
51	Saks Fifth Avenuesaksfifthavenue.com · marketplace	marketplace	2.4%	92 / 3778	4.0
52	Shopmicasshopmicas.com · brand	brand	2.4%	92 / 3778	5.0
53	Jluxlabeljluxlabel.com · brand	brand	2.4%	90 / 3778	5.2
54	Madewellmadewell.com · brand	brand	2.4%	89 / 3778	3.7
55	Ralphlaurenralphlauren.com · brand	brand	2.3%	87 / 3778	3.6
56	Peppermayous.peppermayo.com · brand	brand	2.3%	85 / 3778	4.7
57	Magiclinenmagiclinen.com · brand	brand	2.2%	82 / 3778	3.8
58	Kiyonnakiyonna.com · brand	brand	2.1%	80 / 3778	4.4
59	Saksoff5Thsaksoff5th.com · brand	brand	2.0%	74 / 3778	5.5
60	Marinelayermarinelayer.com · brand	brand	1.7%	64 / 3778	4.6
61	Annekleinanneklein.com · brand	brand	1.7%	63 / 3778	4.4
62	Zarazara.com · brand	brand	1.6%	60 / 3778	5.1
63	Athletaathleta.gap.com · brand	brand	1.6%	59 / 3778	2.4
64	Kasperkasper.com · brand	brand	1.6%	59 / 3778	4.5
65	Tommybahamatommybahama.com · brand	brand	1.6%	59 / 3778	4.0
66	Venusvenus.com · brand	brand	1.5%	58 / 3778	5.6
67	Zapakazapaka.com · brand	brand	1.5%	58 / 3778	4.9
68	Beryloveberylove.com · brand	brand	1.5%	56 / 3778	4.8
69	Mauricesmaurices.com · brand	brand	1.5%	56 / 3778	5.4
70	Popilushpopilush.com · brand	brand	1.5%	56 / 3778	4.5
71	12Thtribe12thtribe.com · brand	brand	1.5%	55 / 3778	4.6
72	Bebebebe.com · brand	brand	1.4%	53 / 3778	5.3
73	Betsyandadambetsyandadam.com · brand	brand	1.4%	53 / 3778	4.4
74	Missaccmissacc.com · brand	brand	1.3%	50 / 3778	4.0
75	Neiman Marcusneimanmarcus.com · marketplace	marketplace	1.3%	50 / 3778	3.4
76	Beginningboutiquebeginningboutique.com · brand	brand	1.3%	49 / 3778	5.2
77	Vermontcountrystorevermontcountrystore.com · brand	brand	1.3%	49 / 3778	4.7
78	Wearpactwearpact.com · brand	brand	1.3%	49 / 3778	2.4
79	Chico'schicos.com · brand	brand	1.2%	47 / 3778	5.0
80	Hollistercohollisterco.com · brand	brand	1.2%	47 / 3778	5.4
81	Lucyintheskylucyinthesky.com · brand	brand	1.2%	47 / 3778	6.0
82	Thehalarathehalara.com · brand	brand	1.2%	47 / 3778	3.1
83	Alexeveningsalexevenings.com · brand	brand	1.2%	44 / 3778	4.1
84	Aritziaaritzia.com · brand	brand	1.2%	44 / 3778	4.4
85	Astrthelabelastrthelabel.com · brand	brand	1.1%	42 / 3778	3.6
86	Naturallifenaturallife.com · brand	brand	1.1%	42 / 3778	4.3
87	Reirei.com · brand	brand	1.1%	42 / 3778	4.6
88	Everlaneeverlane.com · brand	brand	1.1%	40 / 3778	3.6
89	Allegra Kallegra-k.com · brand	brand	1.0%	39 / 3778	4.9
90	Dessydessy.com · brand	brand	1.0%	39 / 3778	3.6
91	Karen Kanekarenkane.com · brand	brand	1.0%	39 / 3778	4.0
92	Shopakirashopakira.com · brand	brand	1.0%	39 / 3778	5.7
93	Bodyconcollectionbodyconcollection.com · brand	brand	1.0%	38 / 3778	5.1
94	Brooksbrothersbrooksbrothers.com · brand	brand	1.0%	38 / 3778	5.0
95	Clubllondonclubllondon.us · brand	brand	1.0%	37 / 3778	3.9
96	Searssears.com · brand	brand	0.9%	36 / 3778	5.0
97	Showmeyourmumushowmeyourmumu.com · brand	brand	0.9%	36 / 3778	4.2
98	Victoriassecretvictoriassecret.com · brand	brand	0.9%	35 / 3778	5.7
99	Visibleartshopvisibleartshop.com · brand	brand	0.9%	35 / 3778	4.0
100	ELOQUIIeloquii.com · brand	brand	0.9%	34 / 3778	3.9

"Visibility" = share of the 3778 query-checks (query × engine) where this store appeared. 4 high-intent stages (Budget Framing, Attribute Constrained, Purchase Execution, Scenario Confirmation). How we measure →

How AI picks which dress brands to recommend

Across the 3778 buyer-intent queries in this snapshot, ChatGPT has shown products from 1271 different dress stores — but only 29 of them appear in more than 5% of searches. Visibility in AI shopping is concentrated in a short head, and most stores never reach it.

You compete against marketplaces, not just other brands

5 of the ten most-cited stores are marketplaces or department stores (currently Macy's, Etsy, Nordstrom, Walmart, Kohl's). They carry broad catalogues and deep review counts, so ChatGPT reaches for them on almost any query. A single brand on one product line is competing with stores that can answer everything.

Brands lose at the "ready to buy" moment

Carousels appear on most attribute and occasion questions, but far less often on purchase-execution questions ("where can I buy a midi dress under $100 right now"). When a shopper signals intent to buy, ChatGPT narrows to fewer stores — thin product feeds and weak structured data are what get dropped.

Ranking matters as much as frequency

Some stores appear rarely but near the top every time; others appear often but far down the shelf. "Shown but buried" is a different problem from "not shown" — both numbers are on every store page. Compare Quince and Fashion Nova.

How to read your store's page

The 55 stores with enough data, of 1,271 on the leaderboard, have their own page — e.g. Lulus, Petal & Pup, Abercrombie & Fitch — with the visibility %, the split by buyer-intent stage, the stores shown in its place, and the full query breakdown behind a work email.

Related on the AEOsome blog.

Women's Fashion › Dresses

Leaderboard

Analysis

How AI picks which dress brands to recommend

You compete against marketplaces, not just other brands

Brands lose at the "ready to buy" moment

Ranking matters as much as frequency

How to read your store's page

Check your store's AI visibility