AI shopping statistics, each with its source
Two published market figures and the numbers we measure ourselves. Nothing here is rounded up or unsourced.
Why this matters
Market figures
+693.4%
Traffic to retail sites from generative AI tools rose 693.4% year over year, 1 Nov to 31 Dec 2025.
Adobe, 2026-01-07
3x
Orders from AI searches on Shopify stores tripled year over year in Q2 2026.
Shopify Q2 2026 earnings call, as reported by Retail TouchPoints, 2026-08-05
Measured by the AI Shopping Index
2 published categories, 103 stores measured, 4 engines measured, data from May 2026.
One engine is not all of them
CeraVe is named in 38.9% of Google AI Mode checks and 10.0% of ChatGPT checks.
Top 5 in Beauty
How we measure
- Questions
- Written from each store's catalogue, as a shopper would ask
- Engines
- Each published category lists the engines it was measured on
- Named
- The brand appears in the answer text or on a product card in the answer
- Position
- Taken from the numbered or bulleted list when the answer lists products
Questions merchants ask
about these statistics.
Check your store
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