AI Shopping Visibility Index / Beauty › Skincare (May 2026)
Is Neutrogena shown in AI shopping results?
brand
Visibility
10.7%
cited in 77 of 720 query-checks
Average position when shown
#2.8
mean slot in the answers that named Neutrogena; #1 is first
- Weakest buying stage: Validation / risk reduction, where Neutrogena is shown in 2.5% of checks (2 of 80).
By AI engine
| Engine | Surface | Visibility | Share | Checks |
|---|---|---|---|---|
| Perplexity | text mention | 16.1% | 29 / 180 | |
| Google AI Mode | text mention | 15.0% | 27 / 180 | |
| Copilot | product card | 8.9% | 16 / 180 | |
| ChatGPT | product card | 2.8% | 5 / 180 |
By buyer-intent stage
| Intent stage | Visibility | Share | Checks |
|---|---|---|---|
| Problem recognition | 3.8% | 3 / 80 | |
| Category exploration | 17.5% | 14 / 80 | |
| Comparison | 12.5% | 10 / 80 | |
| Budget framing | 40.0% | 32 / 80 | |
| Attribute constrained | 3.8% | 3 / 80 | |
| Purchase execution | 5.0% | 4 / 80 | |
| Scenario confirmation | 11.3% | 9 / 80 | |
| Validation / risk reduction | 2.5% | 2 / 80 |
Stores named most often alongside Neutrogena
| Store | Type | Their visibility | Shared checks |
|---|---|---|---|
| CeraVe | brand | 23.2% | 47 |
| La Roche-Posay | brand | 16.4% | 39 |
| Theordinary | brand | 15.3% | 24 |
| Cetaphil | brand | 7.8% | 20 |
| Vanicream | brand | 6.0% | 17 |
| Aveeno | brand | 4.2% | 15 |
See the full 77-check breakdown
Every query Neutrogena appears in and misses, per engine. Enter a work email and we'll send the full report.
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Measured by AEOsome, May 2026 · US.