AI Shopping Visibility Index / Beauty › Skincare (May 2026)
Is Cetaphil shown in AI shopping results?
brand
Visibility
7.8%
cited in 56 of 720 query-checks
Average position when shown
#3.2
mean slot in the answers that named Cetaphil; #1 is first
- Weakest buying stage: Post purchase, where Cetaphil is shown in 1.3% of checks (1 of 80).
By AI engine
| Engine | Visibility | Checks |
|---|---|---|
| Google AI Mode | 12.8% | 23 / 180 |
| Perplexity | 10.0% | 18 / 180 |
| Copilot | 5.6% | 10 / 180 |
| ChatGPT | 2.8% | 5 / 180 |
By buyer-intent stage
| Intent stage | Visibility | Checks |
|---|---|---|
| Problem recognition | 7.5% | 6 / 80 |
| Category exploration | 10.0% | 8 / 80 |
| Comparison | 15.0% | 12 / 80 |
| Budget framing | 18.8% | 15 / 80 |
| Attribute constrained | 2.5% | 2 / 80 |
| Scenario confirmation | 12.5% | 10 / 80 |
| Validation / risk reduction | 2.5% | 2 / 80 |
| Post purchase | 1.3% | 1 / 80 |
Stores named most often alongside Cetaphil
| Store | Their visibility | Shared checks |
|---|---|---|
| CeraVe | 23.2% | 41 |
| La Roche-Posay | 16.4% | 25 |
| Neutrogena | 10.7% | 20 |
| Theordinary | 15.3% | 12 |
| Vanicream | 6.0% | 9 |
| Aveeno | 4.2% | 8 |
See the full 56-check breakdown
Every query Cetaphil appears in and misses, per engine. Enter a work email and we'll send the full report.
Data looks wrong? Request a correction →
Measured by AEOsome, May 2026 · US.