AI Shopping Visibility Index / Beauty › Skincare (May 2026)
Is Theordinary shown in AI shopping results?
brand
Visibility
15.3%
cited in 110 of 720 query-checks
Average position when shown
#1.8
mean slot in the answers that named Theordinary; #1 is first
- Weakest buying stage: Post purchase, where Theordinary is shown in 3.8% of checks (3 of 80).
By AI engine
| Engine | Surface | Visibility | Share | Checks |
|---|---|---|---|---|
| Google AI Mode | text mention | 28.9% | 52 / 180 | |
| Perplexity | text mention | 18.9% | 34 / 180 | |
| Copilot | product card | 9.4% | 17 / 180 | |
| ChatGPT | product card | 3.9% | 7 / 180 |
By buyer-intent stage
| Intent stage | Visibility | Share | Checks |
|---|---|---|---|
| Problem recognition | 3.8% | 3 / 80 | |
| Category exploration | 13.8% | 11 / 80 | |
| Comparison | 13.8% | 11 / 80 | |
| Budget framing | 38.8% | 31 / 80 | |
| Attribute constrained | 30.0% | 24 / 80 | |
| Purchase execution | 3.8% | 3 / 80 | |
| Scenario confirmation | 6.3% | 5 / 80 | |
| Validation / risk reduction | 23.8% | 19 / 80 | |
| Post purchase | 3.8% | 3 / 80 |
Stores named most often alongside Theordinary
| Store | Type | Their visibility | Shared checks |
|---|---|---|---|
| CeraVe | brand | 23.2% | 44 |
| La Roche-Posay | brand | 16.4% | 27 |
| Good Molecules | brand | 4.9% | 25 |
| Paula's Choice | brand | 6.8% | 24 |
| Neutrogena | brand | 10.7% | 24 |
| The Inkey List | brand | 5.8% | 23 |
See the full 110-check breakdown
Every query Theordinary appears in and misses, per engine. Enter a work email and we'll send the full report.
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Measured by AEOsome, May 2026 · US.