Women's Fashion › Dresses · February 2026

Is H&M shown in AI shopping results?

Name: H&M visibility in AI shopping
Creator: aeosome

brand

11.5%

cited in 435 of 3778 query-checks

Leaderboard rank

#14

of 1271 stores in Women's Fashion · See full leaderboard →

By buyer-intent stage

H&M by buyer-intent stage
Intent stage	Visibility	Checks
Budget framing	10.3%	97 / 939
Attribute constrained	10.0%	103 / 1027
Purchase execution	14.4%	117 / 815
Scenario confirmation	11.8%	118 / 997

Stores named alongside H&M
Store	Type	Their visibility	Shared checks
Lulus	brand	31.6%	137
Old Navy	brand	15.7%	127
Walmart	marketplace	18.4%	105
Quince	brand	14.3%	104
Abercrombie & Fitch	brand	13.2%	94
Macy's	marketplace	28.2%	91

Every query H&M appears in and misses, per engine. Enter a work email — we'll send the full report.

Measured by AEOsome. Methodology · February 2026 · US.