AI Shopping Visibility Index / Women's Fashion › Dresses (February 2026)
Is H&M shown in AI shopping results?
brand
Visibility
11.5%
cited in 435 of 3778 query-checks
Average position when shown
#4.6
mean slot in the answers that named H&M; #1 is first
- Weakest buying stage: Attribute constrained, where H&M is shown in 10.0% of checks (103 of 1027).
By AI engine
| Engine | Surface | Visibility | Share | Checks |
|---|---|---|---|---|
| ChatGPT | product card | 11.5% | 435 / 3778 | |
| Perplexity | text mention | Soon | — | |
| Google AI Mode | text mention | Soon | — | |
| Copilot | product card | Soon | — |
By buyer-intent stage
| Intent stage | Visibility | Share | Checks |
|---|---|---|---|
| Budget framing | 10.3% | 97 / 939 | |
| Attribute constrained | 10.0% | 103 / 1027 | |
| Purchase execution | 14.4% | 117 / 815 | |
| Scenario confirmation | 11.8% | 118 / 997 |
See the full 435-check breakdown
Every query H&M appears in and misses, per engine. Enter a work email and we'll send the full report.
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Measured by AEOsome, February 2026 · US.